Safari operations carry conventions that no one questions. This series takes one practice at a time — a process, a system, a habit — and asks why it exists, whether it still serves its purpose, and what a better version might look like.
The safari booking journey — from first interest to arrival — involves more handoffs, repeated questions and manual steps than almost any comparable high-value purchase. This is the story of why, and what a better version might look like.
·4 min read
The Operator's Brief
One useful idea about the business of safari, delivered regularly.